Shifting Careers - Outside The Box Interactions

Blogging Your Way Into a Business

By MARCI ALBOHER

Published: August 12, 2007

New York Times

Extract:

When Ellyssa Kroski, who is in her mid-30s, completed her master’s degree in library science in 2004, she could not find a full-time job. She was working part time in the Butler Library at Columbia University and in technology consulting, the work she did before she started her master’s program. She decided that blogging about her expertise might be a way to build connections in the field that could lead to a job.

Befitting a librarian, Ms. Kroski’s posts are well researched and well cited, the old-fashioned way, using properly formatted footnotes rather than hyperlinks.

And the blog did lead to a job, an adjunct faculty position at Long Island University’s Palmer School of Library and Information Science. But in the meantime, her interests have changed: while the job is not full time, because of her blog Ms. Kroski’s horizons have risen even further.

“As a new librarian, no one would publish me,” Ms. Kroski said. Yet, after publishing her first article, “Authority in the Age of the Amateur”, on her blog, Infotangle, and circulating it to bloggers in her field, she discovered that she was cited everywhere.
Continue reading