Saturday, December 16, 2006

Faith's purchasing power - USA TODAY

By Cathy Lynn Grossman, USA TODAY 12/13/2006
GRAND RAPIDS, Mich. — In the beginning was the book.

Long before Christmas became a retail explosion, before Christian-related toys, doodads and décor became a $4.5 billion industry, faithful Protestants needed their Bibles.


When shoppers read books about religion, here's where they say they're most likely to get them:

A Christian bookstore: 15.9%
A general bookstore such as Barnes & Noble: 14.8%
Borrow from a friend or family: 12.2%
The public library: 9.2%
A church library: 5.6%
Other: 5.1%
Online retailer: such as 4.4%

Source: Baylor Religion Survey
Continue reading the full story

Previous post from my blogs:

  • Cyber Worship in Multifaith Perspectives
  • Video for the Voiceless: An Idea for Missionaries - Faithwise Review of the Week
  • Multifaith Stacks: Reading Between the Shelves
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