"One of the problems all of us marketers has is that we lie to ourselves. We want so badly to reinforce what we think we know that we often miss the obvious.
We turn to focus groups and see what we want to see.
We turn to "experts" and hear what we want to hear.
We turn to research to read what we want to read.
We even talk to our customers. Unfortunately, our customers perception of how they interact with our products and services don't alway match reality. No where is this more obvious than at sporting events." Full artilce
Showing posts with label Spiritual Audit. Show all posts
Showing posts with label Spiritual Audit. Show all posts
Monday, February 19, 2007
The Lessons of T Shirts to Marketers
Saturday, December 16, 2006
Faith's purchasing power - USA TODAY
By Cathy Lynn Grossman, USA TODAY 12/13/2006
GRAND RAPIDS, Mich. — In the beginning was the book.
Long before Christmas became a retail explosion, before Christian-related toys, doodads and décor became a $4.5 billion industry, faithful Protestants needed their Bibles.
READING ABOUT RELIGIONContinue reading the full story
When shoppers read books about religion, here's where they say they're most likely to get them:
A Christian bookstore: 15.9%
A general bookstore such as Barnes & Noble: 14.8%
Borrow from a friend or family: 12.2%
The public library: 9.2%
A church library: 5.6%
Other: 5.1%
Online retailer: such as Amazon.com: 4.4%
Source: Baylor Religion Survey
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