Tuesday, November 13, 2012

Reading now: How to Find a Job on LinkedIn, Facebook, Twitter and Google+ 2/E

How to Find a Job on LinkedIn, Facebook, Twitter and Google+ 2/E, by Brad Schepp and, Debra Schepp; McGraw-Hill; 2 edition (2012)
A reviewer's comment relating to the previous edition (2009): "Most employers check for an online presence for prospective employees. These social networking experts show job hunters how to use these sites to market themselves effectively and impress employers." -- Library Journal 2/1/2010, Vol. 135 Issue 2, p32-34.
The Second Edition:
Finding your dream job the old way just doesn’t happen anymore. If you want to move up in today’s ultracompetitive job market, you have to master the most useful tools out there—social networks.
How to Find a Job on LinkedIn, Facebook, Twitter, and Google+, Second Edition, helps you take full advantage of the bounty of opportunities found on the most popular sites. Online job-search experts Brad and Debra Schepp take you step-by-step through the process of joining networks, creating effective online profiles, and leveraging the job-search features of the most popular sites, including:
LinkedIn's InMaps—Get a complete visual of your network for a faster, more efficient job search
Facebook's BranchOut—Learn more about your friends’ careers, so you can help them—and they can help you
Twitter's Lists—Build a customized list of users to discover opportunities you might otherwise miss
Google+'s Circles—Get the most relevant information about yourself into the hands of the right people

Table of Contents (Ten chapters in two parts):
Part 1 Getting Linkedln 1-174 --includes Advantages / benefits (p.8);
Part 2 Facebook, Twitter, and Google+ 175-246

See also on the same shelf:
  • Creativity overrated in online profiles: Three never-use job-hunting buzzwords, by Vanessa Lu, Toronto Star Extract: "LinkedIn has compiled list of commonly used words used by Canadians to describe themselves: If you’re looking to get noticed by a potential employer, don’t use words like creative, effective or motivated...Instead, people need to speak to specific accomplishments and passions...Top 10 overused buzzwords: Creative; Effective; Organizational; Motivated; Analytical; Interpersonal; Problem solving; Extensive experience; Innovative; Communication Skills; LinkedIn Canada."