The Lessons of T Shirts to Marketers

"One of the problems all of us marketers has is that we lie to ourselves. We want so badly to reinforce what we think we know that we often miss the obvious.

We turn to focus groups and see what we want to see.
We turn to "experts" and hear what we want to hear.
We turn to research to read what we want to read.

We even talk to our customers. Unfortunately, our customers perception of how they interact with our products and services don't alway match reality. No where is this more obvious than at sporting events." Full artilce